The Daily Basket is a Karachi-based company that markets and distributes products from farms in Karachi, to supermarkets across the country. Their online presence was dated, minimal and they were in dire need of a new website design.
The team reached out to us for help in bringing their web design up to contemporary standards and to create an engaging tool to allow vegetable distributors to browse their offering and engage them to take action. Language translation English/Urdu, an easy-to-use content management system, great user experience, and a responsive design adjusting to mobile devices were key for the site.
Photography and infographics were critical in visually telling the right brand story on the website.
Capturing the moment the vegetables are harvested with emotionally captivating photography helped to portray The Daily Basket’s focus on fresh and high-quality produce. And, an infographic designed to quickly learn about the availability of the product throughout the year allowed users to understand The Daily Basket’s focus.
For the website redesign, our work started with research around competitors and their websites which informed the UX design and website architecture.
The graphic design was built on the look and feel we created for the logo and sub-brands — a design that communicated the freshness of the produce, the farmers, and their work, as well as a fresh and contemporary feel with lots of delicious colors.
The website development included a language translation plugin that allowed us to implement all pages in English as well as Spanish. We built the site using the WordPress CMS which allowed the client team to maintain the website easily on their own.
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