It enables your customers to consistently engage with you and your products, telling you exactly what they want in the data you harvest from their behaviour. No other strategy compares in keeping the conversation going between you and your audience, and we’ll power and maintain this essential dialogue.
The Digital Marketing Association suggests that 66% of customers purchase as a result of an email marketing message. A McKinsey report indicates that email is 40 times more effective than Facebook and Twitter combined in helping businesses reach new customers.
Nurture Leads at Every Stage of the Email Marketing Journey
Key to successful email marketing is understanding your audience’s needs. Working by your side, our role as your Email Marketing agency is to utilise your existing customer data to create bespoke nurturing sequences which speak to your customer at every stage of their journey.
Our sophisticated techniques enable us to pinpoint exactly what each customer’s position is on their decision-tree. Whether they need more time to research or are itching to convert, together, we will create a journey to develop their interest and power the return both you and they crave.
Email Marketing is Dead.Long Live Email Marketing.
Complete Strategy
We will incorporate a full customer persona analysis, segmenting your audience for the most effective communications.
CRM Integration
We can integrate any CRM platform to leverage content customisation and analytics, working alongside a Marketing Attribution strategy to ensure each touchpoint of the journey is covered.
Cross-Channel Growth
Your database tells you so much about your customers, even how to find more people like them. We can use your data to find lookalike audiences across social and search.
Personalization
Leverage your subscriber data by personalising your email communications for higher engagement to build trust and loyalty to your brand.
Copywriting
We’ll create copy focused on telling your customer exactly what they want to hear at every stage of the funnel, harvesting the insight from your personas to nurture leads towards conversion.
HTML Coding
We create responsive email templates that are cross-platform rigorously tested to ensure your customers always have a positive user experience.
Our design process follows a proven approach. We begin with a deep understanding of your needs and create a planning template.
1
Planning of the marketing strategy.
Firstly, the global targets and milestones that are intended to be achieved with email marketing have to be defined. If such goals are not defined properly and only pure activism dominates, email marketing campaigns most probably won’t succeed. Email marketing is not a sprint but a marathon and therefore the path and the goal must be defined clearly so that the provider does not drift off the track.
2
Collecting target group data.
Once the overall objectives are determined, it should be clear which target group to address as well. So. the email addresses of the members of these target groups must be collected or rented. In addition, it would be good to obtain their permission to send them emails.
3
Setting up the database.
The data of the target groups, such as email addresses and any other information (e.g. first name, last name, gender, desired email format etc.) must be stored in a database that will personalize the emails accordingly. If additional profile information from email recipients is asked, in order to be able to customize the content of the emails for instance, it’s stored in the database, too.
4
Defining the emailing concept.
In the next step the actual concept of the emailing broadcasts is determined, which means the tactical objectives and the deriving communication frequency for instance (a single action, a regular newsletter, or a multi-stage campaign), or the tonality (of genuine style and discreet design, up to uncouth language and hip layout.
WE DELIVER OUR BEST
Why Choose DIgitizal
Digitizal is a digital marketing and software development agency capable of graphics design, web design, PPC, SEM, social media marketing and many more to ensure that your business gets better leads in the world through digitizal marketing agency.
Reliable Service. In House Team
We work with an in-house team to deliver reliable services without the inconveniences.
Trusted by People Like You
We are a trusted agency that has earned the trust of all of our clients.
Complete Technical Competency
The application of knowledge and abilities required to complete task is referred to as technical competency.
Friendly & Cordial in Nature
For our clients, we offer a friendly and cordial environment that captures their attention.
Excellent Quality Delivered on Time
We make certain that our services are delivered on time and in excellent condition.
Effective & Continuous Communication
In order to continue working, we establish excellent communication with our customer.